Alfa Romeo unveils special logo
Marque chooses new-look branding to mark its 110-year celebrations.
Posted on 11 February, 2020
Alfa Romeo has created a new logo to celebrate its 110th anniversary this year.
The brand was founded in Milan, Italy, on June 24, 1910 in Milan, Italy, and has designed and crafted a range of stylish, powerful and exclusive cars.
Its new logo, pictured above, retains the “Biscione”, or heraldic serpent from its traditional badge, pictured below, while the “110” numbers are also showcased.
The carmaker plans to use the artwork in its communications, web applications and customer initiatives, culminating in an anniversary celebration that is due to take place on June 24 at the Alfa Romeo museum in Arese, Italy.
