AA takes on general manager

The AA has appointed Kath Woollard as general manager of channel strategy and delivery.

Woollard, pictured, joins the association in August after three years with Fidelity Life as chief insurance officer where she was recognised for her work in service excellence and putting customers first.

Nadine Tereora, the AA’s chief executive officer, describes her as an incredibly experienced executive.

“She has more than two decades in the financial services sector,” says Tereora. “She was previously executive general manager of claims at Gallagher Bassett and has held senior operations management roles with Sovereign.

“Kath is used to running large complex teams, and adept at drilling down to what customers need and delivering that in a way that ensures loyalty. She is ideal for this role as her core belief of service above all else is attuned to the DNA of the association.

“As an inspiring leader known for her positive and inclusive style, I’m confident Kath is the right person to set up our channels for a sustainable and successful future.”