Motoring section given rebrand

Trade Me has completed a deal for a 50 per cent stake in Stuff Digital and the motoring section on the latter’s website has now been rebranded as Trade Me Motors.

The new look went live on July 2 and as part of the agreement Trade Me Property has also made its debut on stuff.co.nz.

The deal between the two brands was announced last month and brings together the largest digital news audience with the leading property, motors, jobs and marketplace portal.

Ben Haywood, Stuff Digital’s acting managing director, says: “This is just the beginning of a bold new partnership focused on growth and having a tangible, positive impact on the lives of New Zealanders.

“Today marks the start of where the real work begins, as we look to combine our strengths and lead new directions in the experiences, products and content New Zealanders love best.”

Alan Clark, Trade Me’s head of property, adds the brands are “collaborating for the benefit of our audiences, partners and Kiwis across the motu”.