Turners scoops supreme award

Turners is celebrating after winning the top prize at the annual TVNZ-NZ Marketing Awards along with taking out two other prize categories for its “Tina from Turners” campaigns.

The company scooped the Supreme Award as well as collecting top honours for excellence in brand transformation strategy and excellence in consumer products and services strategy. 

Todd Hunter, chief executive officer, says: “It is great to see quality strategy and creative winning the hearts of the judges and the New Zealand public alike with the loveable ‘Tina from Turners’ character. 

“This campaign continues to have a significant impact on our business.” 

The judges said Turners “delivered an outstanding marketing strategy that touched every aspect of the Turners business and delivered a truly significant transformation” and the brand “aligned to the strategy throughout the customer experience and became a key part of the organisation’s DNA”.

Winners of the awards event, which was in its 31st year, were announced during a gala event at Spark Arena in Auckland on September 14.