Toyota nabs quarter of market

There were 11,824 new passenger vehicles registered in October, which was up by 10.5 per cent from 10,699 units in the same month of last year.

Toyota took out the top two spots on the models’ ladder with its RAV4, pictured, selling 1,174 units, down 28 per cent from 1,631 in October 2025, and capturing 9.9 per cent of the market. 

The Corolla Cross was second after its sales rose from 165 to 912 over the same period, giving it a 7.7 per cent market share last month.

Completing the top five were Mitsubishi’s Outlander with 732 sales and 6.2 per cent, Kia’s Sportage on 474 units and four per cent, and Ford’s Everest with 322 and 2.7 per cent.

Three models by Chinese brands featured in the top 10, with GWM’s Haval H6 seventh on 299 sales, BYD’s Atto 2 eighth with 220, and MG’s ZS in 10th spot on 211.

The latest figures took the sector’s year-to-date tally to 94,252, which is up by 16 per cent from 81,242 at the same stage last year.

The RAV4 is the best-selling model so far in 2026 with 6,775 sales and a 7.2 per cent market share. The Corolla Cross is second on 4,357 and 4.6 per cent and the Mitsubishi ASX third with 3,441 and 3.7 per cent.

Toyota led the marques’ ladder in October with 2,978 registrations – down 7.8 per cent from 3,229 in the same month last year– and 25.2 per cent of the market. 

Kia was second with 1,173 sales and 9.9 per cent, and Mitsubishi came third on 1,121 and 9.5 per cent. Completing the top five was Mazda on 788 units and 6.7 per cent, and GWM with 611 and 5.2 per cent.

Toyota is the leading marque year-to-date with 18,773 registrations and a 19.9 per cent slice of the market.

Next is Kia with 8,663 registrations and 9.2 per cent, and Mitsubishi on 8,481 and nine per cent.