Sinclair shifts to Winger Motors
Winger Motors has announced the appointment of Andy Sinclair as its new chief executive officer for the Auckland region.
Sinclair, pictured, joined the company this month after spending the previous 14 years at Hyundai New Zealand where he was national sales manager, general manager and then chief executive from November 2021.
His other experience includes being general manager at Majestic Motors from 2005 to 2010 and consulting sales director at Braders Car Court for six years before that, with both businesses located in Masterton.
Sinclair also spent nine years as the franchise owner and director of Pit Stop in Palmerston North.
Changing times
His move to Winger Motors comes as the company announces a shift in its brand focus, which includes incorporating Omoda and Jaecoo into its North Shore, East Auckland and Pukekohe dealerships from late February.
At the same time, the group has ended its representation of Alfa Romeo, Maserati, Jeep and Ram Trucks in Auckland. It says the decision “minimally impacts sales volume while facilitating focused expansion within the wider Auckland region”.
Paul Burborough, dealer principal of Winger Motors Hamilton and Pukekohe, says those two branches will continue to represent Jeep and Ram Trucks and a service agent role for Alfa Romeo will be maintained in Hamilton.
Winger Motors notes it has invested in improving customer service at its dealerships over the past 18 months, which includes the refurbishment of its Subaru site in Greenlane, the construction of a new Suzuki store, and the opening of a Subaru showroom in East Auckland.
Its state-of-the-art customer service centre in Penrose, pictured below, complete with on-site cafe and express servicing, is also now operational.
Wayne Leach, owner of Winger Motors, says there are plans to refurbish its North Shore, Pukekohe and Hamilton dealerships in the near future.
The rollout of a rebrand for the company is also imminent as the group looks to “cement itself as a leading figure in the automotive industry” and deliver strategic growth and service excellence.
