Showroom given luxury revamp

Rolls-Royce Motor Cars Auckland has officially opened its newly redesigned showroom in Newmarket and marked the occasion by giving the marque’s Ghost Series II and Black Badge Spectre their national debut.

The three-car showroom is the only authorised Rolls-Royce dealership in New Zealand and the facility’s new contemporary style is designed to resonate with the tastes of its “distinctly individual clients”.

The entrance is inspired by Rolls-Royce’s Pantheon grille and crowning the doorway of the revamped site is the Spirit of Ecstasy.

A bespoke commissioning atelier is at the heart of the showroom and allows clients to explore the brand’s range of personalisation, from rare wood veneers to embroidery threads. 

There is also a cabinet of curiosities, which is a curated showcase of New Zealand art and design that the company says inspires creativity and honours local culture.

Jonny Highton, dealer principal, is delighted with the new facility after its “extensive redesign and redevelopment”.

“As the only Rolls-Royce dealership in New Zealand, the new Auckland showroom is a momentous milestone for us,” he adds. 

“This new space is the perfect embodiment of the brand, providing the perfect platform to inspire our clients to create truly bespoke, one-of-a-kind motor cars. 

“From a multi-media curtain of ‘dancing’ kinetic lights to a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture, a visit here is designed to be an engaging experience for customers where they can experience the very best of the Rolls-Royce brand.”

Irene Nikkein, Rolls-Royce Motor Cars’ regional director Asia-Pacific, explains the Auckland showroom embodies the confidence, craft and personal attention that define the marque’s vehicles. 

“Here, clients are welcomed into a highly contemporary, immersive environment – one that reflects our status as a true house of luxury,” she says. 

“This achievement is a testament to our dedicated dealer partner, whose passion and commitment have brought our philosophy to life for the New Zealand community.”