Record month for new vehicles
The Motor Industry Association (MIA) says the new-vehicle industry continues to perform well in New Zealand and has notched up a record for the month of May when it comes to sales.
There were 14,522 units registered last month compared to 8,313 in May 2020 for an increase of 74.7 per cent.
Year to date, the market is now up by 64.9 per cent – or by 27,379 units – compared to the first five months of 2020.
Overall, last month’s sales of 14,552 vehicles were up by 6,239 units, or 75 per cent, on the same month in 2020.
Registrations of 10,012 passenger cars and SUVs jumped by 85.5 per cent and 4,611 units compared to the same month of 2020 – a record figure for May.
Sales of commercial vehicles rose by 55.9 per cent, or by 1,628 units compared to the same month a year ago.
“The month of May is the largest on record and the first five months of 2021 are also the strongest on record,” says MIA spokesman Mark Stockdale, pictured.
“As has been the case for the year to date, the market continues to be logistically challenging.
“Worldwide shipping capacity is still a long way off pre-Covid-19 levels and manufacturers are still grappling with a worldwide shortage of semiconductor chips.
“Production is being slowed down or temporarily suspended to match chip availability.
“Additionally, as the rest of the world comes out of Covid-19 consumers are doing what New Zealanders did last year – spending up large on new items.
“Worldwide demand for new vehicles is outstripping production capability and it is possible manufacturers might begin to pro-rata supply to markets.
“Within these constraints the New Zealand market, year to date, has performed exceptionally well.”
The top three models last month were the Ford Ranger on 876 units, followed by two Toyotas – the Hilux on 795 and RAV4 with 620.
Toyota remains the overall market leader with a 16 per cent market share thanks to 2,388 registrations.
Next up was Mitsubishi with 12 per cent and 1,721 units, with Ford in third spot with a market share of eight per cent and 1,227 sales.
Toyota led the market for passenger and SUV registrations. It claims a market share of 14 per cent and 1,359 units. Mitsubishi were close behind with 12 per cent and 1,183 units, with Kia on 10 per cent market share and 1,016 units.
May’s top-selling vehicle for this category was Toyota’s RAV4 on 620 units followed by two Mitsubishis – the ASX with 525 and the Outlander on 407 units.
Toyota regained the market lead with a 23 per cent share of sales on 1,029 units. Next up were Ford on 21 per cent and 932 units, with Mitsubishi third with 12 per cent and 538 units.
In the commercial sector, the Ranger retained the number-one spot in May with a market share of 19 per cent and 876 units.
In second place was Toyota’s Hilux with 18 per cent and 795 units. The Mitsubishi Triton was third with 11 per cent and 491 sales.
Compact SUVs made up the best-selling segment with a market share of 25 per cent.
There were 276 pure electric vehicles, 120 plug-in hybrids and 1,232 hybrid vehicles sold for the month.