Putting Hilux to the test
The All Blacks and Black Ferns have teamed up with Toyota NZ to swap the rugby field for a different kind of challenge.
They are putting iconic Hilux through its paces in a new seven-part video series, which launched last week across the company’s digital channels.
The series sees players take on a range of ute-inspired challenges designed to test their skill, teamwork and problem-solving abilities.
The content combines friendly competition with unscripted moments, offering fans fun moments from some of the country’s well-known rugby players like Amy du Plessis, Kaipo Olsen-Baker, Ethan de Groot and Du’Plessis Kirifi.
Susanne Hardy, assistant vice-president marketing, sustainability and technology at Toyota NZ, says bringing together the Hilux, All Blacks and Black Ferns was a natural fit.
“The Hilux and our national rugby teams have been part of New Zealand life for generations,” she adds. “There is strong crossover between rugby supporters and Hilux owners, so this series was an opportunity to do something a bit different and fun in a way that still feels authentic.”
Gemma Brown, general manager of commercial partnerships at NZ Rugby, says: “This series is a great way for fans to see players have some fun in a different environment and in a quintessential Kiwi way.”
The first episode of the seven-part series launched on August 7 across Toyota NZ’s Facebook and YouTube channels.
