Premium brand ready for launch

Denza has announced that two plug-in hybrid (PHEV) off-roaders will launch its range in New Zealand and Australia from November this year.

The company is entering the trans-Tasman market with a curated range of premium new-energy vehicles from BYD’s three sub-brands, which are being reimagined under the Denza name.

Its first offerings here will be the Denza B5 and B8, which have five and seven seats respectively and are known throughout the Asia-Pacific region as the Leopard 5, pictured, and Leopard 8.

Both vehicles are primed for rugged terrain or use as an urban family vehicle as they feature BYD’s dual-mode off-road (DM-O) technology, a drivetrain merging off-road ability with EV efficiency.

Mark Harland, Denza Australia and New Zealand’s chief operating officer, says the company’s arrival down under is a landmark moment for the automotive industry.

“Denza will offer a whole new range for consumers wanting a slice of luxury and the latest in innovation,” he adds.

“It’s built for explorers, pioneers and leaders. For those who see roads as invitations, not boundaries, we know Denza will be one of the most exciting premium brand launches to date.”