THE TRUSTED VOICE OF NZ’s
AUTOMOTIVE INDUSTRY SINCE 1984

Online help at fingertips

Digital Boost passes milestone in supporting small businesses to become enabled online.
Posted on 26 July, 2023
Online help at fingertips

A government-funded platform has hit another milestone with more than 60,000 registered users, offering small businesses expertise at their fingertips.

Digital Boost is run in partnership with the Ministry of Business, Innovation and Employment (MBIE) and private sector to achieve “the most digitally enabled small-business sector in the world”.

Malcolm Luey, director of innovation at MBIE, says: “Digital Boost is a game changer for many small businesses that cannot afford consultants, expensive software packages or training courses to become digitally present. 

“The platform has paved the way for small businesses to take control of their digital presence and not be intimidated by changing technologies to ultimately increase productivity, resilience and sustainability in an ever-changing technological world.

“The value is seen with more than 23 per cent of casual users and 39 per cent of weekly users reporting improved revenue for their businesses by making use of the tools and skills learnt on the platform.”

Digital Boost boasts more than 1,200 online training videos covering “how to’s”, real-world success stories and question-and-answer sessions. It caters for varying degrees of tech proficiency from novice to intermediate users, and allows them to check how they are doing with their digital presence. Visit https://vimeo.com/740230615 to find out more about the platform.