Nissan takes on director

Nissan Oceania has announced the appointment of Bilgen Tug as director of brand and customer experience.

Tug, pictured, has more than 20 years’ experience across brand and marketing internationally. Her most recent role was global brand manager for Maserati based in Italy. 

In this role, she was responsible for developing brand strategy, driving model profitability, and creating alignment between all global functions and regions on product, marketing communications, customer experience and commercial.

Tug has taken on the role from Sriram Padmanabhan, who has taken transitioned to a new role in the organisation and will lead a future-ready transformation project for Nissan India. 

During his leadership at Nissan Oceania, he spearheaded the development and implementation of the “defy ordinary” strategy.

This encompassed delivering brand transformation, creating an e-commerce platform and executing key product launches, most recently the model-year 2025 Patrol.

“I would like to welcome Bilgen to the organisation,” says Nissan Oceania’s managing director, Andrew Humberstone. “Her arrival comes at a pivotal time for the brand as we continue to transform.

“Nissan Oceania recently launched our new brand strategy – defy ordinary – and we are well under way with this rollout locally. Bilgen’s experience in managing global brand marketing will be crucial to further the brand’s position in Oceania.”