New NZ boss for luxury brand

Mercedes-Benz New Zealand has announced the appointment of Helen Sunley as its new general manager. 

Sunley, pictured, joined Mercedes-Benz NZ in 2022 as head of sales, bringing experience across the automotive sector from the UK and New Zealand. 

Since joining the organisation, she has contributed to key commercial and operational initiatives, including the successful rollout of the agency model. 

“Her leadership is characterised by a strong commercial focus, collaborative approach, and commitment to delivering a premium customer experience,” says the company. 

“Her industry background, combined with her work across sales transformation and network engagement, supports the company’s ongoing focus on customer-centric innovation and strengthened retailer collaboration in the New Zealand market.”