Mystics sign up car brand

Omoda Jaecoo has teamed up with the Northern Mystics to become the official vehicle sponsor of the netball franchise.

The collaboration marks the brand’s first major foray into this country’s sporting arena, aligning it with the “high performance, team-focused values that define the Mystics on and off the court”.

Lewis Lu, chief executive of Omoda Jaecoo Australia and New Zealand, says: “We’re thrilled to be supporting the Northern Mystics this season.

“Netball is a sport that represents strength, agility and connection – qualities that mirror our brand ethos. This partnership reflects our commitment to empowering local communities and championing women in sport.”

The deal includes providing a fleet of Omoda Jaecoo vehicles for players and staff. Both parties will also collaborate on engagement initiatives and promotional campaigns.

Phil Vyver, chief executive officer of Netball Northern, says: “Having a dynamic and forward-thinking brand like Omoda Jaecoo join the Mystics whanau is a great fit. Its support will help our athletes perform at their best while enhancing the visibility and growth of women’s sport in New Zealand.”

The Mystics began the defence of their ANZ Premiership title with a 71-55 win over Auckland rivals the Stars at Eventfinda Stadium, Glenfield, on May 11.