Marque hails best dealers
Mitsubishi Motors New Zealand (MMNZ) has celebrated the highest-performing dealerships across its 59-site network during a special black-tie function.
The marque says its annual Diamond Dealer Awards, which were held at the Hilton in Taupo on July 22, had extra sparkle after an “excellent” 16 months with “goals accomplished, records smashed, growth sustained”.
MMNZ notes it had 23,665 vehicle sales during the 2022 financial year and is the leading marque for new passenger vehicle sales in the current year-to-date.
Daniel Cook, chief operating officer, says: “We have been bold and positive in our approach to market and our outstanding dealer network has truly risen to the challenge.
“We are extremely proud of all our dealers, and we rightly celebrate their achievements through our awards night. This is not just a chance for a pat on the back, it is an opportunity to inspire our team to even greater heights.”
The winners announced on the night were: Ingham Mitsubishi Te Awamutu, Piako Mitsubishi Te Aroha, Bay City Mitsubishi (Tauranga), Christchurch Mitsubishi, Piako Mitsubishi Morrinsville, WR Phillips Mitsubishi (New Plymouth), Brendan Foot Mitsubishi (Lower Hutt), Wairarapa Mitsubishi, Baigent Motors (Matamata).
Piako Mitsubishi Morrinsville was also crowned the Supreme Diamond Dealer, a new award introduced by the marque.
Darrell Russell from Piako Mitsubishi Morrinsville collects the Supreme Dealer Award as Daniel Cook, MMNZ’s chief operating officer looks on
Award citations
Ingham Mitsubishi Te Awamutu – Stefan and Kathleen Cooper: The Coopers are first-time winners, lifting their sales by 108 per cent and scoring the network’s second-best service customer service index (CSI).
Piako Mitsubishi Te Aroha – Jono and Amiee Taffe: This husband-and-wife team is another first-time Diamond Dealer – the highest performers in their group and second highest across the network.
Bay City Mitsubishi (Tauranga) – Aaron and Angela Chatfield: It’s the ninth win in a row and 12th overall for Tauranga’s consistently high achievers.
Christchurch Mitsubishi – Matt and Nicola Barr: The Barrs ended the 2022 financial year with an average of four vehicle sales a day. They also built and opened a second dealership in Rangiora.
Piako Mitsubishi Morrinsville – Darrell and Catherine Russell: The Russells have won more awards than any other dealership in the network, with this year’s win their 13th trophy. They also won the Supreme Award in recognition of the highest points scored overall in the Diamond Dealer competition.
WR Phillips Mitsubishi (New Plymouth) – Paul and Julia Phillips: A repeat of last year’s win, the dealership performed strongly across the board.
Brendan Foot Mitsubishi (Lower Hutt) – Dave and Emma Foot: Another back-to-back success, 40 per cent of its sales volume was made up of PHEV models in the last quarter.
Wairarapa Mitsubishi – Brent and Tracey Cooper: The Coopers topped the local sales charts after undertaking a major store renovation.
Baigent Motors (Matamata) – Justin and Catherine Scelly: This year’s win was the seventh award in a row and the Scellys also collected the award for parts excellence.
Other winners
Top new vehicle sales
Group 1: Andrew Simms Mitsubishi – Newmarket.
Group 2: Brendan Foot Mitsubishi.
Group 3: Piako Mitsubishi Morrinsville.
Top market share
Group 1: West City Mitsubishi.
Group 2: Piako Mitsubishi Rotorua.
Group 3: Archibald Motors Kaitaia.
Overall service excellence
Simon Lucas Mitsubishi.
Overall parts excellence award
Baigent Motors Ltd
Excellence in customer service
Group 1: Stephen Duff Mitsubishi.
Group 2: Piako Mitsubishi Rotorua.
Group 3: Saunders Mitsubishi.
PSD: Baigent Motors.
Managing director’s award:
Southern Lakes Mitsubishi.
