Marque ‘enabling mobility’

Toyota New Zealand has announced a new raft of promotions for its Let’s Go Places brand campaign, with the latest series focused on its commitment to mobility, innovation and sustainability.

The company says the campaign’s focus has shifted from vision to action to illustrate Toyota’s role in creating mobility solutions to meet New Zealanders’ diverse needs.

Susanne Hardy, assistant vice-president of marketing, says the refreshed advertising showcases Toyota’s evolution from a car manufacturer into a comprehensive mobility solutions provider.

“This is about Toyota’s place as a brand for all New Zealanders. Mobility is rapidly changing, and so too is the way that we access it,” she adds.

“We recognise that individuals, families and businesses have unique transportation needs, and we are committed to meeting these with sustainable, efficient, and accessible solutions.”

The campaign, launched on August 10, plays with the concept of the “intersection” between our lives and everyday mobility and highlights how Toyota is intertwined with many aspects of New Zealand communities.

It showcases the company’s range of products from vehicle purchase, finance and insurance to servicing, parts and mobility alternatives such as Ezi Car Rental and Cityhop car sharing. 

“Our value chain offers a holistic mobility experience. This means we can provide practical solutions to Kiwis … while supporting our sustainability goals and enriching communities across New Zealand,” explains Hardy, pictured.

“With Toyota vehicles making up a quarter of cars on our roads, Let’s Go Places spotlights the diversity and interconnectedness of New Zealand communities.

“Everywhere you look, Toyota is enabling mobility, supporting sustainability and fostering community connections.”

Hardy notes Toyota NZ’s presence in the community extends beyond cars on the road and includes partnerships with the likes of New Zealand Rugby, brand guardian and Olympic medallist Dame Lisa Carrington and more than 130 sports clubs. 

“We’re excited to share real stories of how our mobility solutions impact lives positively every day. Toyota’s Let’s Go Places campaign isn’t just about vision, it’s about tangible action and genuine outcomes,” she says.

“Together, we’re driving New Zealand forward towards a brighter, more sustainable future. It’s an exciting evolution that brings our vision firmly into reality.”