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Lexus NZ sets sales record

Marque has already beaten 2022’s number of registrations amid push to electrification.
Posted on 02 November, 2023
Lexus NZ sets sales record

Lexus New Zealand has passed its previous annual best for sales of cars and SUVs despite still having two months of trading yet to come.

The marque’s registrations for the 10 months to the end of October reached 1,080, surpassing its previous annual record of 1,023 set in 2022.

Last month’s figures also show the combined sales of Toyota and Lexus accounted for 27.5 per cent of the new vehicle market, which is the highest portion achieved for the global manufacturer.

Neeraj Lala, Lexus New Zealand chief executive, says the record achievements reflect growing local appreciation for the marque and its design, performance and technical features.

“We have built our brand in New Zealand by bringing in technological innovation when the market has required it,” he adds. 

“More and more New Zealanders are realising that Lexus not only offers a premium cabin and high performance, but also a route to decarbonisation and sustainability.”

The Lexus portfolio includes hybrid, plug-in hybrid and fully electric powertrain options and 89 per cent of its year-to-date sales have been electrified models. 

The marque says the push to electrification has seen average tailpipe carbon dioxide emissions across its range drop to 119g of carbon dioxide per kilometre.