Lender appoints CEO

Liesl Knox makes hop across the ditch to head up Australian subsidiary of Avanti Finance.

Posted on 19 April, 2023

Branded Financial Services (BFS) Australia, a leading asset-finance specialist lender, has unveiled Liesl Knox as its chief executive officer.

Knox, pictured, brings more than 25 years’ experience in the finance industry to the role, and has held executive roles spanning legal, risk, strategy, planning, operations and people.

Most recently, she was chief risk officer at Avanti Finance where she managed legal and regulatory affairs, risk management and compliance. In her new post, she will remain an integral part of Avanti Finance’s leadership team with BFS Australia being a wholly-owned subsidiary of Avanti Finance.

Mark Mountcastle, chief executive officer of Avanti Finance, says: “I’m delighted Liesl has accepted the role to lead the next phase of growth for BFS Australia. We know she will do an outstanding job.

“The board wanted to ensure we had strong leadership in place to continue to build on the platform the Australian team has already created. Liesl is ideally suited to steer the business for future growth.”

Knox will be responsible for the overall strategy, growth, and profitability. She’s looking forward to exploring the potential to better serve introducers and working closely with the current team to achieve the company’s strategic goals.

“I’m thrilled to lead BFS Australia,” says Knox. “We have a fantastic team and a strong foundation on which to build. I look forward to working with the team to deliver great outcomes for our clients, introducers, people and shareholders.”