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Kia boss gains NZ insight

Marque’s chief executive officer heads Down Under to meet staff, visit leading dealership. PLUS – gallery
Posted on 19 May, 2025
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Kia and Giltrap Group representatives at Giltrap North Shore. From left, KT Lee, Matt Godbold, Chris Bradley, Michael Giltrap, Song Ho-Sung, Shawn Rusby, Richard Giltrap, Todd McDonald, Ted Lee, Justin Benzie, Kevin Ahn and Abdul Rakeeb  
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Chris Bradley, general sales manager at Giltrap North Shore, and Song Ho-Sung, Kia’s president and chief executive officer  
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Matt Godbold, Giltrap North Shore’s service manager, shows Song Ho-Sung around the dealership’s service department  
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Chris Bradley, left, takes Song Ho-Sung, second left, and other guests on a tour of Giltrap North Shore  

Kia Corporation has shown its “commitment” to the New Zealand market after the company’s president and chief executive flew in for a special visit.

Song Ho-Sung took time during his recent trip to visit the marque’s Auckland head office and the country’s leading Kia dealership for sales in the past 16 months.

Todd McDonald, Kia New Zealand managing director, says: “Mr Song’s visit provided a forum to discuss strategic alignment and highlight our shared vision of business-orientated goals.

“Global support of our local direction – especially with Tasman Ute and new EV models waiting in the wings – is critical to our ongoing success and his visit reinforced to our staff, dealer network, as well as customers, that the

Kia Corporation values and appreciates New Zealand.  It  is an illustration of their commitment to our market.

“In addition to invaluable time with Mr Song, it was also an excellent opportunity to gain insight into future products and exciting innovations we can expect to see in the not too distant future.”

Song’s journey Down Under was an opportunity for him to receive a business update from the New Zealand team and visit Giltrap North Shore, the first dealership in the country sporting Kia’s new corporate identity.

Michael and Richard Giltrap, executive directors at Giltrap Group, took the time to greet Song and introduce him to the staff at the North Shore site.

“Kia is an integral part of the Giltrap Group’s new model portfolio, especially in the EV space and also with the new Tasman Ute, so it was a privilege to host Mr Song while he was in Auckland,” says Michael Giltrap.

“It’s a real sign of belief in the product that the president and CEO decided to come to our showroom, it also provided a great confidence boost for our team.”

Song’s visit came ahead of plans for Kia’s Tasman Ute and EV4 to hit the market in the third quarter of this year.