Insurer announces rebrand

DPL Insurance Ltd has announced the company is rebranding itself as Autosure Insurance Ltd to help eliminate any potential customer confusion between the two brands.

Autosure is a business brand of DPL and the change, which will be effective Wednesday, February 26, follows a review of branding and naming conventions.

The parent company says the strategic decision ensures its identity remains relevant across the products and industries it serves, and the shift also better aligns with its mission and values.

James Searle, pictured, chief executive officer, adds: “Autosure is synonymous with the NZ motor industry – it does exactly what it says, and we are excited to carry this trusted brand into the future.”

The rebranding will have no impact on existing policies, premiums, claims processes, or operational aspects of the business. 

DPL, part of Turners Automotive Group, adds the transition to becoming Autosure Insurance will be seamless, with no disruption to services or commitments.

From February 26, Autosure Insurance will be listed as the underwriter in policy documents, ensuring consistency and clarity across all communications.