Honda plant green credentials
Sales of Hondas have led to more than 30,000 native trees being planted across New Zealand in the past 14 months.
Honda celebrated its 30th anniversary in New Zealand in August 2018 and to celebrate the milestone announced it would spend the next year planting 1,000 trees for every year it had been in New Zealand.
Managing director Nobuya Sonoda says Honda has exceeded that target and the campaign was a natural extension of the Honda TreeFund, established in New Zealand in 2004.
Over the past year, Honda gifted a tree every time someone bought a new or used Honda as part of the anniversary programme. First-time Honda buyers were sent a native tree, while existing customers buying another Honda had a tree funded and planted on their behalf by Trees that Count.
Staff and customer planting days have been held nationwide, and Honda is also funding a forest of 2.5 hectares in Kaiapoi, an area hit hard by the Canterbury earthquakes.
A large number of the trees were funded and planted through Honda’s ongoing partnership with Trees That Count – an organisation that connects native tree planters with funders.
For more information, see www.treesthatcount.co.nz.