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Group lauds top dealers

Christchurch BMW and Christchurch Mini Garage scoop dealer of the year titles at BMW Group NZ’s annual awards.
Posted on 12 March, 2025
BMW Group executives help the winning Christchurch BMW team celebrate being named the marque’s dealer of the year. Full caption at bottom of story  

Christchurch businesses claimed the top two awards as BMW Group New Zealand celebrated last year’s achievements of its network of 10 dealers.

Christchurch BMW was crowned the BMW dealer of the year for 2024 and Christchurch Mini Garage took out the equivalent title for the Mini brand.

Gongs for excellence went to Hawke’s Bay BMW for customer support, Coombes Johnston BMW Tauranga for customer service, Continental Cars BMW Auckland for marketing and Auckland City BMW for financial services.

The winners received their prizes at the group’s annual awards ceremony, which was recently held at the Auckland Art Gallery Toi o Tamaki.

The event recognised dealers who last year helped make BMW the country’s best-selling premium automotive brand for the first time in a decade.

Jean-Philippe Parain, senior vice-president of sales regions Asia-Pacific, Eastern Europe, Middle East, and Africa, attended the event to acknowledge the role of dealer partners and their teams in the company’s success domestically and globally.

Adam Shaver, managing director of BMW Group NZ, says the awards celebrate employees and business partners who engage with customers daily and help strengthen the company’s market position.

“Last year presented challenges on many fronts, making it even more important to come together – not only to recognise the exceptional achievements of our retail partners but also to celebrate the collective efforts that have driven our brand’s success,” he adds.

“We know that every link in the chain is essential to our success so a big thank you to every dealer and their teams for their contribution to our business in 2024.

“Their commitment to customer satisfaction, achieving sales targets, marketing and representing our brand with excellence has been instrumental in BMW’s Group’s success – both globally and here in New Zealand.”

Award winners

BMW Dealer of the Year: Christchurch BMW

BMW Excellence in Customer Support: Hawke’s Bay BMW

BMW Excellence in Customer Service: Coombes Johnston BMW Tauranga

BMW Excellence in Marketing: Continental Cars BMW Auckland

BMW Excellence in Financial Services: Auckland City BMW

BMW Sales Manager Group 2: Mark Ireland, Cooke Howlison BMW

BMW Sales Manager Group 1: Pierre Jean Kleinhans, Auckland City BMW

BMW Sales Consultant Used Cars: Ethan Zhang, Auckland City BMW

BMW Sales Consultant Group 2: Dylan Boddis, Coombes Johnston BMW Tauranga

BMW Sales Consultant Group 1: Gary Su, Auckland City BMW

BMW Financial Services: Margie Sanders, Auckland City BMW

Mini Dealer of the Year: Christchurch Mini Garage

Mini Sales Consultant Group 2: Caelen Chadwick, Coombes Johnston Mini Garage Hamilton

Mini Sales Consultant Group 1: Selena Andreassend, Christchurch Mini Garage

Pictured above, from left: Adam Shaver, BMW Group NZ managing director; Mathew Barr, Christchurch BMW dealer principal; Selena Andreassend, Christchurch Mini Garage; Jean-Philippe Parain, senior vice-president sales regions Asia-Pacific, Eastern Europe, Middle East and Africa; Craig Grange, Christchurch BMW service manager; Matthew Hodgson, Christchurch BMW general manager; Alexander Brockhoff, Mini Australia and New Zealand general manager; Christchurch BMW’s Elliot Smyth, sales manager; Warren Scott-Douglas, marketing manager; and Stuart Hodgson, parts manager.