Geely and EX5 launched

Geely Auto has announced the official launch of its brand and EX5 – the next-generation SUV – here and across the Tasman.

The expansion has finalised the company’s business layout across five continents with a channel of networks and products.

The milestone of entering the New Zealand and Australian markets has solidified Geely’s global presence.

In the future, the company will focus on deepening the distribution channel and building systematic competitive advantages, says Jerry Gan, chief executive officer of the Geely Auto Group.

He adds: “2025 is the start of the Geely 2030 Vision. By the end of the year, we will enter UK, Brazil, South Africa and other markets, and add more than 300 new sales and service outlets to achieve 1,100-plus channels in the international market.”

The company is committed to its branding mission of “creating a smart-mobility experience that exceeds user expectations, earning trust from more than 17 million customers”. 

So far, the EX5 has entered a multitude of markets. It received more than 1,000 orders within a week of its launch in Indonesia, and has captured customers’ interest in places such as Philippines and Costa Rica.

Since its debut at the Electric Vehicles Expo at Automechanika in Germany, the EX5 has won international attention, while its first deliveries in Thailand this month marks a milestone of overseas delivery. 

By the end of 2025, the electric SUV will be introduced to more than 20 markets. Its down-under launch took place on March 12 at Luna Park, Sydney.

As Geely’s first global model built on the GEA global intelligent electric architecture, the EX5 incorporates the marque’s core new-energy vehicles (NEV) technology, including its short blade battery, CTB structure and 11-in-1 intelligent electric drive. 

In the next three years, the marque will continue to increase the number of its products in overseas markets, launching eight NEV models built on the GEA architecture to cover different segments.