Foodie signs with KGM

KGM New Zealand has partnered with food influencer Albert Cho, better known as Eat Lit Food, to showcase the all-new Torres. 

Known for his restaurant reviews, Cho has established himself as an influential voice in the food and digital spaces. 

In 2018, he launched the Instagram account @eatlitfood, which grew from being a friends-only audience to international prominence with some 92,000 followers. 

Cho is also operations manager of the Namu Group, overseeing some of Auckland’s culinary hotspots including Aigo, Candy Shop and his personal project, Tobi.

Daile Stephens, of KGM NZ, says the Torres, with plenty of rear-cargo space and futuristic design, is ideal for Cho.

“This partnership reflects KGM’s commitment to aligning with influential and authentic New Zealand personalities,” adds Stephens. 

Cho says: “As someone who’s familiar with KGM’s predecessor brand, SsangYong, I’m excited to be a part of the evolution of its rebrand.”