Five wins in a row for Turners
Turners Cars has been voted the most trusted used-vehicle dealership for the fifth consecutive year in an annual survey of Kiwi consumers commissioned by Reader’s Digest.
Enterprise Motor Group and 2 Cheap Cars were highly commended in the same category of the 2024 Most Trusted Brands awards.
Greg Hedgepeth, chief executive of Turners Auto Retail, says: “The blue team is stoked to again be voted the country’s most trusted used vehicle dealership. We are very proud of our hard-won reputation.”
Toyota was a double winner after topping the new cars section, with Mazda and Nissan highly commended, and its Signature Class operation was crowned most trusted in the manufacturer-certified used-car sales class.
Highly commended gongs for manufacturer-certified used-car sales went to Mercedes-Benz Certified Pre-owned Vehicles and Honda Certified Used Car.
MTF Finance took out the prize for car loan providers, with AA Money and Finance Now highly commended.
AA Insurance topped for poll for general insurance, which includes home, contents and car. State and AMI were highly commended.
The AA also came first for funeral insurance, and was highly commended for its life and health cover.
Avis won the car rental section, with highly commended awards going to Hertz and Budget.
Bridgestone came first for tyres for the eighth consecutive time. Highly commended: Firestone and Michelin.
Heath Barclay, Bridgestone Australia and New Zealand managing director, says retaining the accolade highlights the company’s continued emphasis on safe, reliable, quality products and a focus on customer experience.
“To maintain the trust of motorists across Australia and New Zealand for such a long streak is a feat we’re incredibly proud of, and it speaks to our core mission and values as a company,” he adds.
Whittaker’s topped the overall ladder for the most trusted brand of 2024, with Toyota in fourth place, Bridgestone ninth and Toyota Signature Class 15th.
The 2024 Reader’s Digest Most Trusted Brands awards were based on a survey of 1,800 New Zealanders, conducted by Catalyst Consultancy & Research across 67 categories.
The survey is in its 25th year and Reader’s Digest editor-in-chief Louise Waterson says winning brands understand that retaining trust involves demonstrating an unwavering commitment to customers.
“For a quarter of a century, the results of our Trusted Brands survey have consistently pointed to three important factors in securing trust: consistency, reliability and value-for-money,” she explains.
“Award-winning trusted brands understand the importance of working tirelessly to retain the trust of their existing customers and appeal to new ones, despite the challenges.”
