Finance company shifts focus

Geneva Finance is planning to deal with consumers more directly after rethinking the company’s branding and approach on its 20th birthday.

A specialist in car and light commercial vehicle finance, most of Geneva’s customers use its services to buy a vehicle and its lending has traditionally originated through a broker and dealer network.

However, the company says it is now looking at more direct-to-consumer deals as it aims to helps consumers with their financial needs

David O’Connell, managing director, says: “We have always focused on matching our services to what customers need at the time, such as matching repayments to pay cycles to make budgeting easier. 

“Our focus, as we pass this important milestone, is on how we can keep both refining and scaling up.” 

To mark 20 years of doing business, Geneva has also unveiled new branding for the company, pictured, and says its website will be more frequently updated with information about consumer and finance topics.