Double gold for Turners

Of the seven golds awarded, two of them went to Turners – for best strategic thinking and retail and e-retail.

The judges described the We Love Tina as a “brilliant case study that was effective in its delivery and had a clear strategy showcasing simplicity at its finest”.

“This is another recognition of all the hard work that went into developing this campaign and backs up the wins we had at the NZ Marketing Awards earlier this year,” says Greg Hedgepeth, chief executive officer of Turners Auto Retail.

“We’re proud of all the thinking and effort that went into our new brand strategy. The whole business has galvanised around it and the impact has been significant.” 

At the NZ Marketing Awards earlier this year, Turners won gongs for excellence in brand transformation strategy, and consumer products and services strategy, before taking out the supreme sward for 2022.

Sean Wiggans, general manager of marketing, says: “Our thanks to the Comms Council for the process and putting on a great night. The marketing team is beyond stoked with our haul this year and very aware of the quality of the other campaigns out there.”