Double delight for Ford

Blue oval leads make and model charts for new commercials in June as overall market suffers decline.
Posted on 01 July, 2024
Double delight for Ford

There were 3,355 new commercials registered last month, which was down 46.6 per cent when compared with 6,277 in June 2023. 

The decrease was largely due to a rush of sales a year ago as consumers sought to avoid higher fees for new and used commercials that kicked in under the clean car discount from the start of July last year. The feebates scheme was eventually canned by the coalition government at the end of December.

Last month’s total for new commercials was up by 35.3 per cent from 2,479 registrations in June 2022.

Ford’s Ranger, pictured, was the top model in June after selling 889 units, down 8.6 per cent drop from 973 in the same month a year ago. 

In second spot was the Toyota Hilux on 591 registrations, a year-on-year fall of 65.2 per cent from 1,698 units, and Mitsubishi’s Triton was third with 436 after a 56.8 per cent decline from 1,010 sales.

The Ranger also leads the way on the year-to-date ladder with 6,222 registrations and a 27.6 per cent share of the market.

Next is the Hilux on 3,770 and 16.7 per cent, and the Triton on 2,729 units and 12.1 per cent.

The market’s overall year-to-date total is down by 6 per cent, falling from 24,002 units at this stage a year ago to 22,558.

On the marques’ ladder, Ford was top in June with 1,045 registrations, down 7.2 per cent from 1,126 units a year ago, and a market share of 31.1 per cent.

Toyota’s 760 registrations last month were down 64.6 per cent from 2,147 in June 2023, while Mitsubishi was third on 436, a drop of 56.8 per cent from 1,010 units.

Ford tops the year-to-date charts with 7,060 registrations and a market share of 31.3 per cent. Toyota is second with 5,134 and 22.8 per cent and Mitsubishi is third on 2,730 and 12.1 per cent.

Hiace leads market

As for used-imported commercials, there were 443 registered in June compared with  1,105 in the same month last year for a decrease of 56.4 per cent.

However, the year-to-date total is 3,368, which is only 3.2 per cent lower than the 3,479 units registered at this stage a year ago.

Toyota’s Hiace was the leading model on 152 registrations and a market share of 34.3 per cent. However, the number of units was down 62.4 per cent from 404 registrations in the previous June.

The Nissan NV350 was next on 82, down 47.4 per cent from 156 units over the same period, and its Caravan was third with 18 registrations, down 64 per cent from 50.

The Hiace is the leading model year to date with 1,301 sales and a 38.6 per cent market share, and the NV350 is second on 488 units and 14.5 per cent.

Toyota was the top marque last month with 199 registrations, a 63.1 per cent drop from 540 a year ago, followed by Nissan with 120 units and Isuzu on 23.

Year to date, Toyota has 1,692 registrations and a 50.2 per cent market share. Nissan is next on 749 and 22.2 per cent, with Hino third on 177 and 5.3 per cent.