Dealer Directory is back

The first issue of Dealer Directory has been published under new ownership. It’s back after the assets of Dealer to Dealer Marketing Ltd (DDML) were bought by 4 Media Ltd, which owns Autofile magazine. “We purchased DDML almost two years ago, but the timing wasn’t right until now to produce a new Dealer Directory,” says Brian McCutcheon, director of 4 Media. “We needed to update the database of dealerships in New Zealand and it was important to have as accurate information as possible. That said I’m sure there will even be a few that have changed since going to print.” The new-look publication focuses on passenger vehicles and light commercials traders. They are listed based on the NZTA’s regions used for reporting motor-vehicle sales statistics. Listings for each area come with a map of the motor vehicle registry’s postal area and its make-up in terms of local authorities. Also included is information on the region’s population, and automotive sales by first-time registration and change of ownership. After each area’s snapshot, franchise dealers are listed first followed by all dealers. Another section lists all passenger and light commercial vehicle statistics for first-time registrations in New Zealand during 2014. Automotive industry services are listed in eight categories. These include agents and auctions, compliance and entry certification, dealer management and technology, finance, industry associations, inspection services, insurance and warranty, and logistics and shipping. “Dealers use these services on a daily basis, so we’ve located these at the start of the directory,” says McCutcheon. “The publication has a new layout that makes it easier to find details, such as areas dealers operate from, phone numbers, email addresses, the contact person and website addresses where applicable.” Dealer Directory, currently free to people in the industry, will be published twice a year. “This means dealers have access to relevant and up-to-date listings and vehicle sales statistics. “For us, it’s about adding value to our key market – and that’s dealers selling cars, utes and vans, as well as businesses that supply them with products and services. I believe it will be very well-received.” A free copy of Dealer Directory has been included with the February 6 issue of Autofile magazine. Click here to find out more. Email brian@autofile.co.nz to request additional copies.