Concept showcases ‘radical simplicity’

Audi has unveiled an all-electric, two-seat sports car concept, which it says embodies the brand’s new design philosophy.

The Audi Concept C uses high-quality materials and offers the benefits of a convertible while retaining the essence of a monolithic body style. 

The marque says the vehicle’s minimalist design also means the interior is free from distractions and solid haptic controls create an intuitive experience.

It adds the concept showcases radical simplicity, which is the core of the German carmaker’s future design approach.

Greg Leet, general manager of Audi New Zealand, says: “Audi is taking a bold step towards a reduced and timeless aesthetic that will continue to differentiate the company in times of increased complexities. 

“This new design philosophy is about what makes a car desirable beyond rational experience – we want to inspire desire and create cultural impact.” 

A vertical frame forms the centre of the Concept C’s new front and is inspired by the Auto Union Type C from 1936 and the third-generation Audi A6 launched in 2004.

An electrically retractable hardtop is used on an Audi roadster for the first time and clean surfaces and horizontal slats at the rear underscore the car’s sporty character.

The Concept C, presented in the colour Titanium, introduces a new light signature featuring four horizontally arranged elements in each headlight and rear light.

Audi adds the interior “features strong architectural surfaces and clear geometric forms that ensure space for both occupants while subtly placing the driver at the centre”. 

The colour palette is also inspired by titanium and natural materials “create a refined, warm and elevated environment”. 

There is also a 10.4-inch foldable centre display that can be operated with the haptic controls on the steering wheel or centre console.