Company expands into Waikato
NZ Cheap Cars is continuing its nationwide growth with the opening of its Hamilton branch this week.
It marks the company’s third major dealership development in less than three months, following the launch of two locations in Auckland – on the North Shore during August and Mount Roskill in September.
The latest investment highlights NZ Cheap Cars’ continued confidence in New Zealand’s used-vehicle market and its commitment to strengthening its nationwide retail network.
The new branch, pictured, can be found at 130 Greenwood Street, Frankton, and has its grand opening on November 14.
Managing director Michael Yang says the company’s continued expansion reflects its confidence in the long-term potential of the New Zealand used-vehicle market.
“Opening three dealership sites within such a short period is a significant achievement for our team. We have worked hard to build NZ Cheap Cars into a stronger and more competitive business, and these investments demonstrate our commitment to the future.
“While the market remains competitive, we believe there are still significant opportunities for businesses that focus on operational efficiency, competitive pricing and delivering genuine value to customers.”
Yang adds the company’s strategy isn’t just about increasing its number of locations. “Our goal is not to become the biggest dealership group overnight. We want to build a sustainable, profitable business with a strong reputation.
“Every investment we make needs to improve our operation, strengthen our market position and ultimately provide a better experience for our customers.”
The new Hamilton branch provides the company with a prominent location and substantial outdoor vehicle-display space. It sees the city and wider Waikato region as an important part of its long-term growth strategy.
Yang says: “Hamilton is a key market and we are excited about the opportunities this new branch will create. We want customers throughout Waikato to have access to the same competitive prices, quality vehicles and customer service that have helped us grow across New Zealand.”
Since establishing its first dealership in Mount Wellington, Auckland, NZ Cheap Cars has expanded its operations to seven branches nationwide. Looking ahead, it remains committed to strengthening its existing operations while evaluating more expansion opportunities.
“We are proud of what our team has achieved, but still have a lot more work to do,” says Yang. “Our focus remains on building a business that can continue growing sustainably while maintaining the value and service our customers expect.”
