Cold comfort for motorist

This driver’s efforts to scrape the ice off a car on a winter’s day bring him cold comfort once he tries to open his vehicle.

The commercial for Statoil, a former Norwegian energy retail company that ran fuel stations across Scandinavia, shows the businessman’s day getting off to a bad start despite his dedication to removing the snow and ice.  

An American business training company that posted a version of the advert online describes it as “a great example of working hard doing the wrong thing”.

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