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City car fails in off-road adventures

FRIDAY FUNNY: Smart takes a two-seater vehicle out of its comfort zone to highlight where it performs best. PLUS – video
Posted on 22 May, 2020
City car fails in off-road adventures

This award-winning advert shows city drivers, who know that while they may not need a vehicle that can traverse muddy roads or dive into swamps, they do need one that can manoeuvre itself when it matters most.

The commercial is a David and Goliath story about a Smart Fortwo that goes off-roading, leading to all sorts of amusing sight gags.

Created by BBDO Germany, the campaign has a killer ending that saw the advert win gold in both the film and film craft categories at the Cannes Lions festival in 2013.

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