CEO joins at pivotal time
Derek Bennett has joined Lexus of Auckland City as chief executive officer with the marque continuing to “strengthen its presence and expand” its electrified vehicle range.
He has more than 25 years of international premium and luxury automotive leadership experience in New Zealand and the UK.
Bennett, pictured, has held senior leadership roles with BMW, Mini, Bentley and Bugatti, including 10 years leading the Jack Barclay Bentley dealership in London’s Mayfair district and six years as brand manager of Bentley Auckland. During his time with the latter, it was Bentley Motors Asia-Pacific’s retailer of the year.
His appointment comes at Lexus introduces new technologies to the Kiwi market, including the all-new RZ with steer-by-wire technology, the next-generation ES and connected services later this year, and the all-new TZ in early 2027.
“I’ve always admired the way Lexus approaches its vehicles and customers,” says Bennett. “There’s a real confidence in the brand and willingness to focus on the long term rather than chasing every trend.
“The market is changing quickly, and there are more brands and technologies than ever. What appeals to me about Lexus is the certainty. The vehicles are beautifully engineered, built to last and make ownership straightforward.”
Andrew Davis, vice-president of Lexus NZ, says Bennett’s appointment comes at a “pivotal time” for the marque and dealership.
“Derek has built an impressive career leading some of the world’s most respected automotive brands,” he adds. “Lexus of Auckland City has represented the brand since its launch in New Zealand and has built a strong reputation for exceptional customer care.
“With its move to a new flagship dealership in Newmarket, alongside a pipeline of new products and technologies, it’s the ideal time for Derek to lead the business into its next chapter.
“His experience, leadership style and commitment to customer experience make him an excellent fit. We’re confident Derek will build on the strong foundations in place.”
Bennett says: “One of the things that attracted me to Lexus of Auckland City was the customer experience that’s been built here over many years.
“Everything is under one roof. You can drive in, park, walk straight into the showroom and have your vehicle looked after without any hassle. It’s a calm experience and that’s something customers genuinely appreciate.
“My goal is to extend that same feeling across every touchpoint, whether that’s visiting the dealership, booking a service or browsing vehicles online. It should all feel seamless, welcoming and easy.”
Looking ahead, Bennett is excited about the next generation of products and technologies arriving in New Zealand.
“Lexus continues to innovate without losing sight of what has always made the brand successful. Technologies such as steer-by-wire and connected services are great examples of that. They’re designed to improve the experience, not simply add complexity.
“Luxury means different things to different people, but for me it’s peace of mind. It’s knowing your vehicle is going to do what you need it to do, day after day. That’s something Lexus has built a reputation for and is one of the reasons I was keen to join.”
