Brand hails record sales month

GWM New Zealand is celebrating its best monthly sales performance after delivering 610 vehicles to consumers in June and capturing a 4.7 per cent share of the new-vehicle market.

It says the milestone reflects 42 per cent year-on-year growth for the marque in June, making GWM one of the fastest-growing automotive brands in New Zealand.

The results placed it seventh on the overall sales charts last month and seventh year-to-date.

Cameron Thomas, GWM New Zealand country manager, says: “This record-breaking month is a testament to the strength of our product pipeline and the dedication of our national dealer network, as well as starting to show the result of our Go Local, Grow More strategy.

He adds it also shows Kiwis increasingly trust GWM “to deliver high-quality, high-tech vehicles that offer incredible value, whether they are buying an EV, an SUV, or a hardworking ute”. 

GWM says last month’s performance was driven by strong consumer demand across its multi-powertrain line-up, including the Haval H6 capturing 240 registrations. 

It adds the recent launch of the all-electric Ora 5 SUV, pictured, also injected fresh momentum into the brand. 

Meanwhile, its Go Local, Grow More campaign has involved partnering with the New Zealand Warriors as part of an international strategy to support local activities within GWM’s markets.