BMW opens autonomous driving campus
Klaus Fröhlich, Member of the Board of Management of BMW AG responsible for Development and Research, and Bavarian state premier Markus Söder were present for the inauguration of a forward-looking development facility that showcases the BMW Group’s transformation into a tech company. The BMW Group’s campus for autonomous driving is a state-of-the-art centre of excellence that covers every base when it comes to offering greater capacity for innovation and increased development efficiency. 15 months ago, the BMW Group took the decision to pool together its development expertise in the fields of vehicle connectivity and highly / fully automated driving at a single location. The BMW Group is intending to drive forward development of highly automated vehicles with the new campus in Unterschleißheim, and is looking to recruit IT specialists and software developers in the areas of artificial intelligence, machine learning and data analysis. This is a time of disruptive change in the automotive industry, with the arrival of new players making the competitive environment ever more challenging. The pace of innovation is accelerating rapidly and young professionals cite future viability, a modern working environment and flexible, agile workflows as key to an employer’s attractiveness. A cutting-edge development facility such as the new campus for autonomous driving therefore represents a crucial asset for the company’s long- term sustainability and innovative capability.