Winger Group’s new home for Alfa

Alfa Romeo has a new showroom and base of operations that the company says is its new focal point for the Auckland region.

David Smitherman and Wayne Leach.

The Winger Group has taken over sole responsibility in Auckland for Alfa Romeo. Wayne Leach, director of Winger Motors said that the aim is to make his new facility the heart and soul of motoring in Auckland.

“It is an honour because being trusted to represent one of the greatest names in the car industry is so special and a challenge because we have to provide a facility, a level of expertise and a quality of service that matches Alfa Romeo and which is demanded by Alfa Romeo’s exacting owners,” said Leach.

The Winger group will invest over $16 million in its facility at 21 Great South Road, Auckland. It will also open a new workshop which is currently under construction in Margot Street, and will open in October.

Alfa Romeo’s distributor is Fiat Chrysler New Zealand. CEO David Smitherman says that Winger’s appointment is a strategic decision.

“The market positioning and exclusivity of the newest Alfa Romeo models, the Stelvio and Giulia, along with those to follow them, demands much more than a car dealership… We firmly believe that this could only be fully executed by a single outlet and, in turn, by Winger, whose commitment to deliver is second to none.”

 

 

Tagged with: ,