MG rebrands

British car maker, MG's logo is getting a revamp, for the first time in 90 years. The new logo was revealed at the Shanghai motor show on the E-Motion electric sports car concept. "It is so difficult to use this [old badge] into our design, because it looks like a big nose. It is too pointy. It has too many angles that it doesn't fit with this new style," chief designer for MG's parent company Shanghai Automotive Industrial Corporation, Shao Jingfeng, told Fairfax news. "I don't want our cars to look angry with this badge, I want to make it look more like a friend." Thhe E-motion includes  a slender sportsback-style design paying tribute to the brand’s hundred-year heritage, starlight matrix front grill and headlights bringing inspiration from the London Eye, and vertical tail lights developed using decades of world-leading design experience, the ground-breaking concept brings MG’s sense of fun and aspiration to the low emission marketplace. Below the surface, the MG E-motion sets the standards in plug-in vehicle capability, with the latest pure-electric modular architecture platform developed in-house and delivering 0-100kmph in less than four seconds, despite boasting a range of more than 500km.    “The MG E-motion electric supercar concept demonstrates our global vision for the future. Alongside leading the way in design and capability, the next-generation model is the latest step in achieving the ultimate driving experience," said Matthew Cheyne, Head of Sales and Marketing at MG Motor UK. “The Shanghai International Automotive Show highlights our progress and capabilities, while further new models will continue this future-thinking strategy, embracing innovation to deliver ground-breaking vehicles for the drivers of tomorrow.” [gallery ids="29794,29793"]