Manufacturer's award for Subaru’s sales records

Subaru of New Zealand’s record-breaking 2016 sales year has received recognition from its Japanese manufacturer Subaru Corporation. Managing director of Subaru of New Zealand Wallis Dumper and sales manager Wayne McClennan recently returned from the Tokyo head office having accepted two awards from Subaru Corporation president and chief executive officer Yasuyuki Yoshinaga on behalf of the company. The awards were: New Sales Record Award 2016 - in recognition of achieving a new sales record. Sales Award for Achieving Outstanding Sales Growth in 2016 - 2658 units sold, which was 117.2 per cent growth compared to 2015. This year has continued in a similarly successful fashion with Subaru of New Zealand achieving a record first quarter. The company is already 15.7 per cent ahead on the same period last year. Subaru has sold 783 new passenger vehicles during the year to March 2017, taking 2.9 per cent of the market share despite Subaru not offering utes, which are hugely popular in New Zealand. “It is extremely rewarding for myself, our dedicated Kiwi team and our independently-owned and locally-operated authorised Subaru dealer network to see the continued growth of the Subaru brand in New Zealand,” Dumper says. “Limited production means there are challenges around meeting the current demand but we are always working hard to gain a greater allocation out of the Subaru factory in Japan. So long as the currency is kind to us we hope to achieve another record sales year and in so doing also secure further allocation of Impreza and all other models,” he says.