Daimler's new 'Ask Mercedes' chatbot

Daimler will soon be introducing a digital assistant called "Ask Mercedes" that ties together previous  digital customer support projects into a single voice-activated app. Chief digital officer Sabine Scheunert said “Ask Mercedes” will be available in several markets and languages immediately before being rolled out globally. Mercedes is one of Daimler’s leading car brands.

Scheunert said the “chatbot” will allow both existing and also potential customers to interact with Daimler services, day or night, using voice-activated commands or text-based chat.

Chatbots are software programmes which can respond to posed questions from users using a conversational approach.

Customers can present questions to the Ask Mercedes app when it is installed in the company’s recent model cars, or by using an app or by speaking to a Google Assistant voice-activated electronics controller when they are at home.