Maserati wins top design award

The new MC20 has received the prize for “best of the best” at the Red Dot Awards’ in the product design category.

Davide Grasso, Maserati’s chief executive officer, says: “Our mission was to develop a car that would be remembered in the future as the model that launched Maserati’s new era. 

“I think we’ve achieved our goal with the MC20. Maserati is innovative by nature, powered by passion and unique by design. This new super sports car embodies these values and is a watershed, the founding model of this new phase in the brand’s history.”

The MC20 was designed by the Centro Stile Maserati in Turin. The focus on performance led to the conception of a car with “a distinct personality, with refined aerodynamics and unmistakable lines that render it unique”, says Grasso.

“It is innovative by nature and every design detail is functional. The butterfly doors are not only beautiful, they also improve the car’s ergonomics and enable optimal access to and from the cabin.”

The V6 Nettuno engine delivers 0-100kph acceleration in less than 2.9 seconds and a top speed of more than 325kph. 

The engine was conceived, designed, developed and built entirely by Maserati. It uses a pre-chamber combustion technology derived from Formula 1 engines. 

The Red Dot Awards is an international design competition, run by Design Zentrum Nordrhein Westfalen in Germany. It has been selecting the world’s most aesthetically exciting, functional, intelligent, innovative products since 1955. 

A jury of 50 experts chooses products in almost 50 different categories, from fashion to accessories and from furnishings to vehicles.