Hyundai to unveil three new vehicles
Hyundai will provide a glimpse into the future of mobility at this year's Frankfurt International Motor Show, which takes place from September 10 to 22.
The South Korean marque will showcase its fully-electric design concept envisioning its future electric vehicle (EV) design direction, meanwhile giving the public a world premiere to the all-new i10. Hyundai Motorsport will also unveil its first-ever electric racing car.
The cars of tomorrow will become individualised living spaces says Hyundai.
Hyundai will illustrate this through its personalised in-car customer experience strategy for future electric vehicles under the banner "style set free". Pictured above is Hyundai's stage for its "style set free" presentation at the Milan Design Week
Hyundai envisions that future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes to better reflect their lifestyles. The company envisions that cars’ interiors will be more customisable also during its lifecycle.
In addition to the concept car, Hyundai will also be hosting a series of interactive displays to illustrate "style set free". These include "My Space", which allows visitors to interact with various materials to create a kaleidoscope effect, as well as "H-Space", which offers a personalised in-car customer experience.
“With the first full electrified concept integrating style set free, as well as our first-ever electrified race car, we are proud that Hyundai is once again showing a glimpse into the future of driving, while other manufacturers are still talking about it,” says Andreas-Christoph Hofmann, vice president marketing and product at Hyundai Europe.
“Meanwhile, we are also excited to present the all-new i10 which, thanks to a range of connectivity and safety features, will become the next success factor for Hyundai in Europe.”
Hyundai to tease electrified future of motorsport
Hyundai Motorsport recently teased its first-ever electric racing car, designed and built at the company’s headquarters in Alzenau, Germany. The vehicle will be exclusively unveiled at the motor show on the first press day.
Hyundai says it will herald a new era of motorsport for the company.
The All-New Hyundai i10
The all-new Hyundai i10 will also receive its public world premiere. The latest addition to the Korean car maker's i-range features a new-look dynamic design, which shows a contrast between its soft surfaces and sharp lines.
It also features a host of connectivity upgrades, including connected car and blue link®, making it a leader in its class, as well as one of the most full-featured safety packages in the segment. In addition to the standard model, Hyundai will also unveil a special version of the all-new i10.