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Ford launches new membership program

Ford announces the launch of pilot program, 2nd Car. 
Posted on 25 May, 2018
Ford launches new membership program

Ford Australia announced the launch of 2nd Car, a pilot program that provides eligible new Ford buyers with affordable access to a second Ford vehicle for up to two weeks during their first two years of vehicle ownership.  

The membership program is a global first for Ford and aims to give consumers a taste of how vehicle ownership and mobility may evolve in the future, with new models for vehicle access, ownership and sharing being explored. Created and piloted in Australia, 2nd Car may be expanded to other markets in the future. 

2nd Car is available to new Ranger and Escape customers at participating dealerships across the country. To be eligible for membership, customers must be a Private or Blue Business Fleet buyer purchasing a new or demonstrator vehicle. The Mustang, one of Ford’s most well-known and coveted cars, is the first vehicle available to 2ndCar members for up to two weeks. Drivers must be fully licensed and over 25 years of age to drive the Mustang.

Ford’s long-term goal is to expand the program so that the purchase of any new Ford vehicle will enable access to the entire Ford line up.

“2nd Car not only offers new Ford buyers a great car ownership experience, it also offers access to a great sharing experience,” said Christine Wagner, Program Manager, Ford 2nd Car.

“We believe this program offers excellent value and flexibility – another reason to join the Ford family.” 

“With 2nd Car, new Ford buyers can own one vehicle, but drive two,” said Christine Wagner. “Why not experience the thrill of the Mustang for a road trip or celebration?”

More information about Ford 2nd Car is available at https://www.ford.com.au/ford2ndcar