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Toyota partners with Olympics, Paralympics NZ

Posted on 26 May, 2017
Toyota partners with Olympics, Paralympics NZ

Toyota New Zealand has announced an eight-year partnership with the New Zealand Olympic Committee and Paralympics New Zealand. The announcement follows a global arrangement between the International Olympic Committee, the International Paralympic Committee and Toyota Motor Corporation. "This partnership aligns strongly with our local Believe brand position,” said Alistair Davis, CEO of Toyota New Zealand. “The Olympic and Paralympic Games capture the world’s imagination and inspire millions everywhere to aspire to be the best they can be.” The first event to take place during the partnership is the PyeongChang 2018 Olympic and Paralympic Winter Games in South Korea.  “It takes huge motivation, determination and self-belief to compete at the Olympic Games,” said Kereyn Smith, CEO of the New Zealand Olympic Committee. “Toyota understand this, and their global partnership will help support the success of Olympians around the world.”  “Toyota is the first worldwide Paralympic partner to support all 178 National Paralympic Committees around the world,” says Fiona Allan, CEO of Paralympics New Zealand. “New Zealand has been recognised amongst the top strategic markets for the Paralympic partnership globally, and we are thrilled to have secured Toyota’s long-term support. I am excited about what this may mean for aspiring Para athletes in communities across New Zealand.” The partnership means Toyota will provide a fleet of environmentally friendly buses and hybrid, electric and hydrogen-powered vehicles at the 2020 Tokyo Olympic and Paralympic Games, and will invest $800 million worldwide. Toyota already has a relationship with the Olympic Games in New Zealand – shot-put Olympian and triple-medallist Valerie Adams is one of its most high-profile brand ambassadors and has represented Toyota at numerous events around the country.