Blog Archives

Autofile survey – closing soon

A couple of weeks ago we launched a survey asking you, our loyal readers, how we could improve your experience when reading our monthly magazine.
We just wanted to send out a reminder that the survey will be coming to a close on Friday this week. 

Thank you very much to all who have already completed the survey. Our reader’s views are a crucial factor in helping us to determine what sections of our magazine are useful and is a chance for us to see what you would like to see more of in the magazine and how we can improve it.

As a thank you for taking the time to complete our survey, all entries that include an email address will enter a draw for a chance to win a $100 Prezzy Card.

To complete the survey before it closes on Friday April 20 click here.


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Autofile survey

Help us continue to enhance the auto industry’s oldest and most trusted magazine.

Here at Autofile, we endeavour to create the best possible magazine tailored to the New Zealand auto industry business sector.

We do know, that engaging readers in niche magazines, like Autofile, we must deliver relevant and interesting content – but what does that mean in terms of engaging you, our reader?

In order to deliver content that is relevant to you, we would like to get to know you better and find out what sections of our magazine you find the most useful, additionally we would love to also know what you would like to see more of in the magazine and how we can improve it.

As a thank you for taking the time to complete our survey, all entries that include an email address will enter a draw for a chance to win a $100 Prezzy Card.

To enter the prize draw, you must complete the survey before midnight on the 20th of April.

Please note that we will not be storing your contact details for anything other than to randomly select a winner for the Prezzy Card.

We look forward to hearing your views!

Create your own user feedback survey

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Autonomous cars – drivers aren’t ready

Autonomous cars becoming part of everyday life is a situation that is drawing ever closer, but it seems the end of the driven car may not be as close.

Mazda recently commissioned a study to find out whether or not people would still want to drive even if their cars could drive autonomously.

According to the study it seems as though most drivers would still want to be able to drive their own cars, even with self-driving technology available.

The research, carried out by research firm Ipsos MORI, revealed that 71 per cent of people said they would still want to drive themselves, while only 29 percent would actively welcome the arrival of autonomous vehicles.

Three-quarters still want to drive autonomous cars themselves.

Mazda believes driving is a skill that people want to keep, it is an activity that can be fun as well as functional and many would like to see this skill retained for future generations.

The research also reveals a significant emotional connection between car and driver as demonstrated by the following statistics, 70 per cent of drivers questioned “hoped that future generations will continue to have the option to drive cars”, while 62 per cent of respondents stated that they have driven “just for fun” and 81 per cent of those who enjoy driving saying it is because it “gives them independence”.

Instead of completely autonomous vehicles, Mazda’s opinion is that autonomous car technology should act as a co-pilot that is primarily used to avoid accidents, not take the pleasure away from the act of driving.

Mazda UK Managing Director Jeremy Thomson said, “Yes, self-driving cars are coming and yes they have a role to play, but for us, there is nothing quite like the physical pleasure of driving; the quickening of the pulse, the racing of the heart, the open road, the special moments to treasure and share.”

“If you look at the car industry in general, we believe that many manufacturers are taking a lot of driving pleasure away from drivers. At Mazda we are fighting against this and it’s clear from the research that there’s still a huge percentage of drivers who just want to be behind the wheel.”

But it’s clear that drivers, well three quarters of them, aren’t quite interested in relinquishing control to an automated system just yet.

Data from the consumer research conducted by Ipsos MORI was based on an online survey conducted among adults across 11 European markets (UK, Austria, Belgium, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, with a minimum of 1000 surveys in each market). All interviews were conducted between 7–22 September 2017.

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