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Subaru and Federated Farmers join forces

Subaru of New Zealand Managing Director Wallis Dumper and Federated Farmers President Katie Milne launch the new partnership at Highlands Motorsport Park in Cromwell

Subaru of New Zealand is joining forces with Federated Farmers to launch a new partnership to support farmers who ‘do’.

The federation’s team of Territory Managers around the country will now have All-Wheel-Drive Subarus to help them get down every dusty, gravel road and driveway to meet farmers, hear their views and concerns and relay them to the federation’s policy and advocacy staff.

Subaru of New Zealand’s Managing Director Wallis Dumper says there is a strong relevance for the ubiquitous Kiwi car brand to be partnering with Federated Farmers.

“We recognise the farming community as a strong contributor to the New Zealand economy. Subaru already has partnerships with some major rural organisations, who we supply vehicles to, so when conversations began with Federated Farmers it was a very natural process to evolve to where we are today.

“The capability of our vehicles has already been proven by others in the country’s rural sector. Our SUV range, in particular, continues to rise in popularity with farmers. This is courtesy of the Subaru Outback, Forester and XV’s off-road competence, high ground clearance and their practical space, which enables work or play,” Mr Dumper says.

Federated Farmers Territory Managers with their new Subaru vehicles

Federated Farmers national president Katie Milne says the alliance with Subaru is a good fit.

“New Zealand farmers are renowned as some of the most efficient producers of quality food on the planet, so we’re delighted to partner with a brand that is also at the top of its game on a global scale.”

Ms Milne farms near Lake Brunner in the South Island, meaning her Subaru is “going to get a good test,” she says.

“Subarus are known for their versatility and ability to handle rugged terrain and foul weather. The West Coast is well-known for throwing a bit of weather about. I’m regularly up and over Arthur’s Pass through summer and winter, and that can mean snow, driving rain and all the rest of it.”

The federation’s aim is to add value to the business of farming for its members and encourage sustainability through sharing and promoting best management practice.


Through the partnership with Federated Farmers, Subaru hopes to inspire and enable busy farmers to get out and do what they love, outside of their demanding, day-to-day lives running their farm.

“Farmers don’t have a normal 9am to 5pm job and they often get little time to themselves. We want to inspire them to ‘do’ what they love and enable some escape time off the farm through some of our partnership initiatives. Whether it’s accessing their favourite fishing hole, golf course, ski-field or back-country hut, where they can enjoy a well-deserved break – a Subaru will enable them to ‘do’ that,” Mr Dumper says.

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Subaru teams up with the Coast to Coast

Kathmandu Coast to Coast 2017 held in the South Island, New Zealand. Copyright: © Coast to Coast.

Subaru, one of New Zealand’s leading adventure vehicle brands, is the official vehicle supplier to the 243km West Coast to East Coast of the South Island race, for the second consecutive year.

Subaru of New Zealand’s Marketing Manager Daile Stephens says it was an easy decision to partner with the Kathmandu Coast to Coast again this year.

“Last year we loved seeing our Subaru vehicles out on course doing the Kathmandu Coast to Coast alongside all the inspiring competitors. Subaru and this challenging event both embody the spirit of Kiwi adventure, so it creates a wonderful two-way synergy,” Mrs Stephens says.

The branded Subaru SUV models will be on duty before and during the Coast to Coast. Operations Manager Bill Roxburgh will be using his Subaru to transport him around doing the myriad of tasks involved with organising and setting up New Zealand’s definitive multi-discipline race.

Operations Manager, Bill Roxburgh’s car

Event Director Richard Ussher says: “It is great to have Subaru on board with the Kathmandu Coast to Coast again in 2018. The Subaru brand is synonymous with adventurous people who get out and explore, making it the perfect fit for the Coast to Coast and its competitors.”

Due to there being so many Subaru vehicles out on the course transporting support crews and gear around, Subaru and the Coast to Coast are setting up a VIP Subaru car park area at Klondyke Corner.

“The lower South Island has such a high number of Subaru owners per capita, so we thought we would supply an area reserved for Subaru drivers only, so they can park close to the action. The Klondyke transition area was an obvious choice, as it is where the Mountain Run stage finishes on the first day and where the cyclists depart the following morning on the short cycle to the kayak stage,” Mrs Stephens says.

“It was such an incredible experience. I trained enough so that I was able to enjoy the event and really take in the beauty of the landscape. It is an epic undertaking, but the triumph felt when stepping on the beach at Brighton, knowing you have raced across the entire width of New Zealand using nothing but body power is incredible,” Subaru Brand Ambassador, Art Green says.

He found his Subaru Levorg was the ultimate vehicle to help enable his training.

“Because I was juggling work and training at the same time, like most people, I would be up early or out late driving round and fitting in training sessions around work. Whether I was throwing my bike in the back, driving out to some trails to run, or fitting a kayak on the roof, the Levorg was ideal!” Green says.

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Subaru breaks all-time record

Subaru of New Zealand has recently sold its 3000th vehicle in 2017, which is a record-breaking year for the All-Wheel Drive brand.

There has been remarkable demand for the new generation Subaru XV model, which was launched several months ago.

Subaru of New Zealand’s Managing Director, Wallis Dumper says even though we haven’t reached the end of the year, the sales have far exceeded last year’s totals.

“We are 27 per cent ahead year-on-year from 2016 in comparison to the automotive industry. We are still awaiting the November industry figures, which were up by 10 per cent last month.” Mr Dumper says.

The star of the Subaru fleet is the Outback, with nearly half of the total sales achieved by this model in 2017. After a stellar year in 2016, it has again exceeded sales expectations to currently sit 15 per cent ahead in 2017.

Last month, Subaru sold 316 vehicles, which is 35 per cent ahead compared to the same period last year.

There was also major demand for the new generation Subaru XV model, which was launched several months ago. It has seen an unprecedentedly high number of the stylish SUVs being snapped up by Kiwi drivers – with 138 units sold last month.

This is the most sales of the XV model ever in a month – a huge 306 per cent increase from November 2016, which confirms that the Subaru XV really has taken off in the market.

“The high number of XVs flying out of Subaru Authorised Dealerships means we do not have enough supply to keep up with demand but are doing our best to rectify this for our customers,” Mr Dumper says.

“In response to the unprecedented demand for our eight-model range of Boxer-engined beauties, Subaru of New Zealand have received more production allocation from Japan,” he adds.

Mr Dumper also credits the Authorised Subaru Dealer network for their efforts and assistance with growing the Subaru brand.

“We were targeting this never-achieved-before figure of 3000 sales at the beginning of the year and couldn’t have done it without our 16 partners across New Zealand. Being able to do it with a month to spare really is a credit to the hard-working people we have stocking and selling our Subarus around the country,” Mr Dumper says.

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Art Green joins Subaru NZ

Subaru ambassador Art Green with the Subaru Levorg.

Subaru New Zealand has signed Bachelor New Zealand star Art Green to be their latest brand ambassador.

Green starred in the first season of the popular reality TV show in 2015, and has since become a recognised public figure, mainly for his adherence to a sporty lifestyle and paleo diet, and has participated in endurance sports and a charity boxing match.

He said he had grown up with the Subaru brand, and felt it was “the perfect fit.”

“My family have owned Subarus throughout much of my life, so I grew up knowing the cars and experiencing how well they drive.”

Green will drive the Subaru Levorg sports wagon. “We believe he is the ideal fit,” said Subaru managing director Wallis Dumper. “He embodies what Kiwi Subaru drivers are all about.”

The 2.0-litre Levorg has been dubbed by Subaru New Zealand as the spiritual successor to the Legacy GT wagon, and contains Subaru’s EyeSight safety technology and the latest in-cabin infotainment features.

The former Bachelor star will join existing Subaru brand ambassadors rally driver Ben Hunt and Coast to Coast champion Braden Currie, as well as a range of businesses and events, including Coast to Coast and Leadfoot Festival.

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Pukekohe technician in world champs

Technician Ryan Grave from Winger Subaru Pukekohe has qualified for the Subaru World Technical Competition after a strong showing at the Oceania Technical Competition held in Sydney over March 15 and 16. The wold competition will be held in Tokyo this November.

Grave competed alongside nine technicians around Australia. The competition involved a written exam, a practical section based on car diagnostics and testing both on and off the car across the two days.

 “Ryan performed really well and managed to score the top result out of all competitors in a number of the 11 individual tests in the competition,” said Subaru New Zealand technical mervice manager Phil Hall, who advised Grave throughout the contest. “I’m excited to see how he goes in Japan.”

“I really enjoyed the whole experience, and given the high calibre of guys competing and the difficulty of the tests, I’m really happy with my performance,” said Grave.

“That being said I’ve got study to do over the next few months to make sure I am prepared for Japan. I can’t wait for that now and am massively looking forward to it.”

New Zealand has performed well on Subaru’s global stage in the past. In 2015, Steve Comber, of Taupo’s Morrell Motors, competed in Toyko and achieved second overall, beating big players like the USA, Australia and Japan.

Grave will continue training in the coming months to ensure he is ready to compete for the title of ‘World’s best Subaru technician’ in November.

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