At the beginning of 2017 BMW said it would both sell and deliver 100,000 units of its electrified models by the end of the year.
BMW’s goal has been realised and the car manufacturer celebrated in a big way at the BMW Group HQ in Munich last night.
“We deliver on our promises,” said Harald Krüger, Chairman of the Board of Management of BMW AG.
“This 99-metre-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us. Since the introduction of the BMW i3 2013, we’ve delivered over 200,000 electrified cars to our customers and by 2025, we will offer 25 electrified models to our customers. Our early focus on electro-mobility has made this success possible – and electro-mobility will continue to be my measure for our future success.”
By 2025, the company will offer 25 fully electric and plug-in hybrid models worldwide.
For its BMW i electric brand, BMW has already secured the naming rights from BMW i1 to i9, as well as from BMW iX1 to iX9.
Next year will see the launch of the i8 Roadster, followed in 2019 by a fully electric MINI.