Aston Martin, the British luxury carmaker, revealed it would be investing in a new design and innovation partnership.
The partnership is with the College of Design and Innovation, Tongji University in Shanghai, one of the world’s leading universities for the study of design and innovation.
Aston Martin’s Executive Vice President and Chief Creative Officer, Marek Reichman will become a visiting professor, sharing his knowledge with the students via lectures and workshops.
The first project of this new partnership is a collaboration on designs for future colour and trim projects.
“This is a very exciting opportunity for Aston Martin, collaborating with industry leaders and talented students in China will ensure we are focused on the needs of our Chinese customers. I’m looking forward to working with the professors and students at Tongji University, this partnership further demonstrates the importance of the Chinese luxury car market to the global success of Aston Martin,” said Reichman.
In addition, Aston Martin also announced today a new partnership with Sinomach Automobiles, which will see the two companies collaborate in the areas of electric vehicles and technical development.