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Mitsubishi bolsters NZ managers

Posted on 25 April, 2017

Mitsubishi Motors New Zealand has restructured its senior management team following a seventh consecutive year of growth, as the company looks to further build on its local market share. Former head of sales and marketing strategy Daniel Cook has taken on the role of general manager of vehicle sales and marketing. A 15-year veteran of Mitsubishi Motors New Zealand, Cook will now handle fleet sales and customer service. “We want our customers to feel cared for at every point in their relationship with us,” Cook says. Cook told Autofile that it is an expansion of his former role, although there is some 'filtering down of responsibilities’ from his former role to other staff members. Last financial year, Mitsubishi Motors New Zealand had an 18 per cent year-on-year sales increase, and Cook wants this number to grow.  “This financial year, we’re looking to sell 11,000 units,” he says. “I’m confident we’ll achieve that.” Noel Comerford has been made general manager of after sales and will spearhead a three-year initiative to strengthen Mitsubishi’s after-sales performance and grow its position in the industry. “We have a very talented and dedicated team across our 56 dealerships nationwide,” he says. “We’ve invested in a new training programme and last year took our best-performing sales and service staff to Japan to compete against the top individuals from the global Mitsubishi Motors network.” “I’m convinced we will achieve the ambitious goals we’ve set ourselves.” Managing director Tomoki Yanagawa says the restructure would support the foundations of their recent market success. “Thanks to the collective efforts of our entire team, Mitsubishi Motors has experienced extraordinary growth in New Zealand over the past seven years,” he says.  “These appointments both recognise the contributions Daniel and Noel have made individually, and ensure we have the right structure in place to grow even further into the future.”