Leading model promotes range

Maserati has chosen top model Genevieve Morton to present its range in its 2015 brochures and to feature in a global social-media campaign. The 26-year-old model is the first South African to appear in the renowned Sports Illustrated America swimsuit issue, something she has achieved five times. Morton completed theshoot for Maserati featuring its entire range – the new Ghibli sports sedan and the flagship Quattroporte as well as the GranTurismo and GranCabrio. Photo shoots took place in a wide range of situations and venues “to illustrate the style, performance, elegance and exclusivity of the Maserati range”. Maserati is using the pictures with her for to relaunch its global brochure range. The campaign also marks the arrival a new corporate image for its leading client communication products. To maximise the launch of the brochures in hard copy and digital forms, Maserati has also turned to social media with four different behind-the-scenes videos of Morton at work. A set of five pictures of her and key Maserati models will also only be available through her social-media sites in coming months.